1.Introduction 2. The concept of strategy (two tutorials
= 6 hours) 2.1. Strategy, general policy and
strategic management 2.2. Long-term planning 2.3. Strategic planning 2.4. Strategic management 3. Strategic diagnosis of the company
(three tutorials = 9 hours) 3.1. The objectives of strategic
diagnosis 3.2. Internal strategic diagnosis 3.3. The company environment 3.4. External strategic diagnosis 4. Strategic decision-making (three
tutorials = 9 hours) 4.1. Choosing and formulating strategic objectives 4.2. The strategic decision-making process 4.3. Study of several typical strategies 4.4. Global strategic decision-making models 4.5. Portfolio strategies 4.6. The concept of strategic risk 5. Strategy implementation (two tutorials = 6 hours) 5.1. The planning system 5.2. Choosing an organisational structure 5.3. Setting up a strategic information system
